The Organic Whey Teams Up With Popular Healthy Lifestyle Expert

FOR IMMEDIATE RELEASE

Contact: Susan Emmer/T: 917.841.4407/susan@farmacyagency.com

The Organic Whey™ Teams Up With Popular Healthy Lifestyle Expert
Laura Klein, Founder of OrganicAuthority.com, becomes the first-ever
Chief Creative Officer for The Organic Whey™

Los Angeles – August 13, 2012 – The Organic Whey™, the premium USDA
certified organic whey from grass-fed cows, has announced the appointment of
Laura Klein as the company's Chief Creative Officer. In her new role, Laura will
raise awareness for The Organic Whey™ brand, as well as empower and inspire
others to live a healthy lifestyle.

Laura is the co-founder of OrganicAuthority.com, the web's leading resource for all
things delicious and organic. The Organic Whey™ approached Laura to represent
and promote their brand because of her passion, and her success in inspiring others
to embrace a healthy and sustainable lifestyle. In addition, Laura walks the walk,
and has earned the trust and respect of an active online audience of over a half
a million monthly unique visitors and over 71,000 followers across multiple social
media platforms.

This is the first time Laura has agreed to publically endorse a product. According to
Laura,

"The Organic Whey™ is the type of product I look for to recommend to my audience. It is a high quality product that's made with an incredible amount of integrity. It's made with only one ingredient, 100% USDA certified organic whey and none of the bad stuff - - additives, preservatives, artificial sweeteners, dyes, sugar, heavy metals- - and it's GMO-free. It is sourced from sustainable family farms across America that grass feed their cows, and is made in small batches to protect and preserve the freshness of the product. The Organic Whey™ is also an excellent example of a socially conscious company that believes in transparency, authenticity and trust, and is committed to creating a truly wholesome, premium product, that's healthy for you, the earth and the animal. These are values that I hold dear to my heart."

Laura discovered the health benefits of whey when her Naturopathic Doctor
prescribed it as part of a mercury detox program. Laura began to research the
protein she had always associated with bodybuilders, and learned that it had many
other health benefits including:

  • Providing an easily digestible and concentrated protein source
  • Stimulating and detoxifying the liver and the kidneys
  • Encouraging the assimilation of nutrients
  • Correcting the body's internal cellular environment
  • Restoring intestinal flora
  • Promoting elimination
  • Regenerating collagen in the skin

Laura and The Organic Whey™ are excited about the opportunity to work together
to help others discover the benefits of whey protein, and inspire them to take
charge of their health, and the health of the planet.

The Organic Whey, LLC

The Organic Whey, LLC, headquartered in East Irvine, CA, is a socially conscious
company that manufactures and sells premium organic whey online through their
own website, as well as through Amazon.com. The Organic Whey™ is sourced from
grass-fed cows raised on sustainable family farms across the U.S., and is certified
organic and GMO-free. The company is a member of 1% For The Planet, and is
committed to helping others discover the benefits of living a healthy and
sustainable lifestyle.

Organic Authority, LLC

Organic Authority, LLC, a Los Angeles-based new media company co-founded by
husband and wife team Laura & John Klein, is a leader in the food and healthy living
movement that's creating global change. One of Organic Authority's properties
is OrganicAuthority.com, a website that publishes daily content including recipes,
healthy living tips, expert advice, food news, and educational videos. The
company's mission is to change the world one reader at a time, by inspiring change
through better living and empowering individuals to live that change. With over
1.5 million monthly page views, and 70,000 followers across multiple social media
platforms, Organic Authority is accomplishing this goal as it continues to inspire
audiences worldwide.

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